Citations
(Organized by deliverable)
SWOT Analysis
Bradley, T. (2024, October 11). How AI is revolutionizing customer experience. Forbes. https://www.forbes.com/sites/tonybradley/2024/10/11/how-ai-is-revolutionizing-customer-experience/.
Forbes. (2023, January 2). The state of sustainability in the fashion industry and what it means for brands. https://www.forbes.com/councils/forbescommunicationscouncil/2023/01/02/the-state-of-sustainability-in-the-fashion-industry-and-what-it-means-for-brands/.
Google Finance. (n.d.). Ralph Lauren Corp (RL:NYSE). https://www.google.com/finance/quote/RL:NYSE?sa=X&sqi=2&ved=2ahUKEwivtp271v2LAxXWC0QIHYScHW8Q3ecFegQIQxAX&window=5Y.
Ralph Lauren. (n.d.). Investor Relations. https://investor.ralphlauren.com.
Statista. (n.d.). Comparable e-commerce sales growth of Polo Ralph Lauren. https://www.statista.com/statistics/1251494/comparable-ecommerce-sales-growth-of-polo-ralph-lauren/.
Statista. (n.d.). Comparable e-commerce sales growth of Polo Ralph Lauren by region. https://www.statista.com/statistics/1251579/comparable-ecommerce-sales-growth-of-polo-ralph-lauren-by-region/.
Statista. (n.d.). Number of Polo Ralph Lauren stores by region. https://www.statista.com/statistics/268528/number-of-polo-ralph-lauren-stores-by-region/.
The Business of Fashion. (2023, January 10). The state of fashion 2025 report: Silver generation consumer cohort, older shopper. https://www.businessoffashion.com/articles/retail/the-state-of-fashion-2025-report-silver-generation-consumer-cohort-older-shopper/.
Advertising Headline/Tagline:
Statista. (n.d.). Comparable e-commerce sales growth of Polo Ralph Lauren. https://www.statista.com/statistics/1251494/comparable-ecommerce-sales-growth-of-polo-ralph-lauren/.
Statista. (n.d.). Comparable e-commerce sales growth of Polo Ralph Lauren by region. https://www.statista.com/statistics/1251579/comparable-ecommerce-sales-growth-of-polo-ralph-lauren-by-region/.
Pew Research Center. (2022, November 21). For shopping, phones are common and influencers have become a factor, especially for young adults. https://www.pewresearch.org/short-reads/2022/11/21/for-shopping-phones-are-common-and-influencers-have-become-a-factor-especially-for-young-adults/.
The Business of Fashion. (2023, January 10). The state of fashion 2025 report: Silver generation consumer cohort, older shopper. https://www.businessoffashion.com/articles/retail/the-state-of-fashion-2025-report-silver-generation-consumer-cohort-older-shopper/.
Forbes. (2025, March 5). 2025 recession risk is increasing according to multiple indicators. https://www.forbes.com/sites/simonmoore/2025/03/05/2025-recession-risk-is-increasing-according-to-multiple-indicators/.
The Economist. (2024, November 21). The surprising stagnation of Asia’s middle classes. https://www.economist.com/asia/2024/11/21/the-surprising-stagnation-of-asias-middle-classes.
SimilarWeb. (n.d.). ralphlauren.com website traffic. https://www.similarweb.com/website/ralphlauren.com/.
Infographic:
Statista. (n.d.). Polo Ralph Lauren’s revenue worldwide. https://www.statista.com/statistics/263880/polo-ralph-laurens-revenue-worldwide/.
Statista. (n.d.). Net revenue of Polo Ralph Lauren by region. https://www.statista.com/statistics/268526/net-revenue-of-polo-ralph-lauren-by-region/.
Ralph Lauren. (n.d.). Brands. https://corporate.ralphlauren.com/brands.
SimilarWeb. (n.d.). ralphlauren.com website traffic. https://www.similarweb.com/website/ralphlauren.com/?utm_source=chatgpt.com#traffic.
Statista. (n.d.). Comparable e-commerce sales growth of Polo Ralph Lauren by region. https://www.statista.com/statistics/1251579/comparable-ecommerce-sales-growth-of-polo-ralph-lauren-by-region/.
Thought-Leadership:
Ralph Lauren. (n.d.). Citizenship and sustainability. https://corporate.ralphlauren.com/citizenship-and-sustainability.
Merton. (n.d.). Natural vs synthetic fabrics: Which lasts longer? https://mereton.com.au/natural-vs-synthetic-fabrics-which-lasts-longer/.
Environment America. (2024, January 15). There were 24 major climate-related disasters in the U.S. in 2024. https://environmentamerica.org/center/updates/there-were-24-major-climate-related-disasters-in-the-u-s-in-2024/.
The Roundup. (2024, February 23). Textile waste statistics. https://theroundup.org/textile-waste-statistics/.
Brand Storytelling (Instagram posts, OOH, electronic newsletter):
**Images were screenshotted from the Birds of a Feather music video and manipulated by me using Photoshop & Canva.
Brand Storytelling (Blog):
Acespace. (2022, June 17). Fast fashion 101. https://acespace.org/blog/2022/06/17/fast-fashion-101/#:~:text=In%202021%2C%20the%20World%20Economic,carbon%20dioxide%20into%20the%20atmosphere.
**Product images were found on Google Images. The baggy cargo shorts and graphic t-shirt and long-sleeve fleece were manipulated by me in Photoshop & Canva to best fit the prompt.